Project Cohort is a platform for sending your message to an Audience outside of your existing social network. With this great power, comes great responsibility to ensure that your messages are consistent with the content guidelines of our publisher partners and are respectful to your Audience.

Broadly speaking, Project Cohort is designed to enable and accelerate the dissemination of virtuous and noble topics, both commercial and societal. Aggressive and offensive words and imagery are utterly antithetical to our intent and will not be admitted onto the platform.

One easy litmus test when determining suitably of your content is to consider if you would feel comfortable sharing your message among your existing social network under your name? While such in-network sharing is an optional feature in Project Cohort, a hesitance here might suggest some modifications are appropriate.

With this in mind, here are the “10 Commandments” of Cohort content:

1. Messages must not mention protected personal attributes such as race, gender, religion, or sexual orientation.
2. Please don’t mention tobacco, drugs (including legal ones), weapons, pornography, gambling
3. Everyone is super sensitive about health issues. Please avoid, including using the word “health” when talking about sports, etc.
4. We love driving thoughtful conversation, but please avoid super hot-button issues like abortion, gun rights, and extreme political views.
5. The images you pick should be somewhat professional looking and not include sensational images, such as crashes, injuries, bikinis, etc.
6. As empowering as it might be, please don’t target a specific individual by name. Groups are fine!
7. Please use proper grammar and no profanity.
8. People get really sensitive with any sort of claims of the “best” or “greatest” that can’t be proven. Best to avoid such words.
9. No commercial content intended to sell or promote products or services. We can point you to some other services for this.
10. Please respect copyright law and don’t distribute images for which you don’t have permission to use in an editorial context

Additionally, we reserve the right to reject Cohorts for any reason if we feel the content may be overly controversial or misinterpreted by individuals within your Audience.

If your Cohort is considered inappropriate, its status will be changed to “Rejected” and you will receive an email with more explanation. You are always welcome to create modified or new versions of a rejected Cohort at any time.

But all this is so negative. Can we focus on techniques to drive stronger responses in our Message FAQ?

Please email us at any questions or comments on this FAQ.